Ze’ev Barylka is director of marketing for Netafim USA and Netafim Mexico. A veteran of the U.S. water industry, Barylka brings a wealth of knowledge and experience in developing, implementing and managing sustainability and conservation initiatives aimed at creating awareness and changing behaviors. In his role at Netafim, Barylka leads the integration of North American marketing and sales, including new product development and introductions, education and training, and marketing communications for the world leader in drip irrigation. His experience includes the implementation of thought leadership and community activation campaigns, and the building of marketing partnerships with landscape, turf, agricultural and irrigation organizations in support of Netafim’s “Grow More With Less” brand positioning. Ze’ev graduated from the Technological Institute of Israel – Technion with a B.Sc. in Food Engineering and Biotechnology. He also has a MBA from Haifa University.