Rod Cook is President of Ag-View Consulting, Inc. Before that, he worked with PureCircle USA as Group Director for Agricultural Development. He has assisted both growers and marketers by developing training and education processes that offer alternative markets for a variety of crops; has provided expert testimony, crop and market analysis for the blueberry industry, provided third party verification and review of vision, strategy, operational and research initiatives for improvement and expansion of prune and raspberry development in Chile.

He was previously CEO and President of the multinational partnership, Naturipe Foods, LLC, and prior to that was CEO and President of Producer Marketing Company. Mr. Cook earned his M. Sc. with Honors in Horticulture and a B.S. with Honors in Resource Development at Michigan State University. He specializes in agriculture, food, and new business development, and has received several industry awards and actively participates in a number of industry and community initiatives.