The workshop focuses on understanding strategic opportunities for innovation in agrifood product design and supply chain design to enhance profitability in rapidly transforming emerging markets of Asia and Latin America, and in evolving mature markets in the US and Western Europe. The workshop also examines regulatory and market access challenges. We bring together leading companies who have made exciting innovations, as well as leading policy analysts and academics focused on the themes. The talks will cut across the leading themes of today’s food and agribusiness including emerging markets, bio-fuels and bio-economy, high value product differentiation in wine, beer chocolate, and fresh produce, and regulatory challenges facing firms innovating in these domains.
Strategic Perspectives on Innovation in Agrifood Supply Chains 2016
University of California, Berkeley
Through detailed case studies, hands-on workshops, and presentations from leading companies, participants will understand the rapid and complex transformations in food product supply chains and be able to make strategic decisions in producing and promoting new food and agricultural products in global markets. This program will allow participants to learn with and from each other as they pursue innovation in their supply chains and in emerging market regions.
The workshop is ideal for managers and technical staff of food industry, agribusiness and logistics companies, government policy entities, private sector associations, and academia focused on agribusiness, food industry, and the bio-economy.